• July 12, 2013

MDC Partners has named former Harrah’s & Caesars Entertainment CMO David Norton executive vice president of analytics and consumer insights. Norton, a 25-year marketing industry veteran, is tasked with optimizing MDC’s advanced analytics resources, building and integrating capabilities necessary to create brand experiences on behalf of clients.

Norton spent 13 years at Harrah’s & Caesars Entertainment. As CMO, he oversaw the Total Rewards loyalty program, operational CRM and mobility, multicultural marketing, traditional and digital advertising, revenue management, brand management, customer insights, VIP Marketing and retail. Earlier, Norton led the cross-business-unit infrastructure and strategy for the American Express teleservices channel.