• by Erik Sass  @eriksass1, July 25, 2013

Penton Acquires Aviation Week

Penton Media has acquired Aviation Week and all its related assets from McGraw Hill Financial, the companies announced Wednesday. The acquisition includes Aviation Week’s events, data, digital and media products. Terms of the all-cash deal were not disclosed.
 
Aviation Week reaches an audience of around 1.2 million aviation professionals around the world, according to McGraw Hill. The acquisition complements Penton’s Aviation Group, which includes Air Transport World, SpeedNews, Aircraft Bluebook, Air Charter Guide, Airportdata.com and Ac-U-KWIK.
 
Penton CEO David Kieselstein stated: “The combination of Aviation Week and Penton Aviation creates the largest and most powerful targeted marketing platform for companies and executives in the dynamic and growing global aviation industry,”

Last week McGraw Hill Financial announced that Harold McGraw III will be stepping down from his position as CEO effective November 20 of this year. He is being replaced by Douglas Peterson, who currently serves as president of Standard & Poor’s Ratings Service.

AAM Offers Streamlined Audits
 
The Alliance for Audit Media (formerly known as the Audit Bureau of Circulations) is offering smaller publishers a new, streamlined audit option that allows them to choose what basic metrics they would like reported, according to Folio:. The new offering is only available to publishers of titles with circulations under 100,000. These publishers can choose to exclude certain data like average price and geographic distribution, since these measures may not be relevant to smaller publications. The slimmed-down audits will cost 20%-30% less on average, and should save time and labor for publishers.
 
Strauss To Hollywood Reporter GM, Digital
 
Daniel Strauss has been named general manager for digital at The Hollywood Reporter. He previously served as chief product officer at Endplay, which specializes in digital and mobile content management. In his new role, he will be responsible for expanding THR’s video, blogs, social media, email, and mobile apps, as well as new product development and audience measurement.
 
Gildred To Marketing Director, Down East Enterprise
 
Becca Gildred has been promoted to marketing director for Down East Enterprise, the publisher of Down East: The Magazine of Maine, Shooting Sportsman and Fly Rod & Reel. Gildred has worked at Down East for 11 years in positions of increasing authority, including most recently as associate marketing director. Prior to joining Down East, Gildred worked at the Vermont Country Store and also worked with the National 4-H Council and the Ad Council on the launch of the first 4-H PSA.

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