Around the Net
In UK, Brands Big On Bands
- Brand-e.biz, Tuesday, July 30, 2013 9:32 AM
In Great Britain, brands spent a record £104.8 million on music use in festivals, online and in artistic endorsements in 2012, an increase of 6% on the previous year’s total, according to PRS for Music and Frukt. Live music sponsorship accounted for 35% of the market at over £33 million, with high-profile campaigns including Coca-Cola’s Olympics Torch Relay with 66 live music shows across the UK and BlackBerry’s Summer Daze which featured eight UK festivals and was broadcast on Channel 4.
