• by David Goetzl  @dgoetzl, August 30, 2013

CNBC has produced research that, if anywhere close to being on target, should have relevant advertisers flocking to the network. Data from the online survey commissioned by CNBC shows that 38% of the network’s audience purchased a product or service after viewing it on the network, while 64% sought more information about a product or service.

Furthermore, nearly 75% of CNBC viewers indicated if they appreciate a product or service they tend to tell others, while 80% indicated they shared opinions formulated while watching the network.

The CNBC DNA Research Study was conducted by Greenberg Brand Strategy in the fourth quarter of 2012 with 500-plus C-level executives, financial advisors and active investors participating in a 20-minute online survey.

Rupert Murdoch and other top executives have Twitter feeds and the research found that even with busy schedules, C-suiters surveyed indicated they spend three hours a week on Twitter and five on social media. Even with suggestions upscale audiences don’t watch much TV, C-suiters still offer a notable window for advertisers to reach them, as those surveyed said they watch 15 hours worth a week. 

(C-suiters also spend seven hours a week listening to the radio and 10 hours browsing Web sites.)

CNBC recently redesigned its home page on its Web site, as it continues to focus on its digital platforms. There have been reports about network ratings being down notably recently, although events like a coming showdown in Congress over raising the debt ceiling and the beginning of the tenure of Ben Bernanke’s successor as head of the Federal Reserve could reverse the trend .