• by Amy Corr  @MediaPostOTL, October 23, 2013

Lowe Campbell Ewald was named agency of record for LifeLock, a provider of proactive identity theft protection services for consumers. The account will be managed from Lowe Campbell Ewald’s Los Angeles office. The agency will manage brand strategy and creative execution for broadcast TV. The account was awarded following a review and follows recent account wins of Atkins Nutritionals and the Detroit Lions. “As technology advances, criminals are always looking for new ways to engage in identity theft,” said Angela Zepeda, President, Managing Director at Lowe Campbell Ewald. “We look forward to working with LifeLock to educate consumers and raise awareness of its industry-leading service.” New work will launch in December. LifeLock spent $42 million in measured media between January and June of 2013, per Kantar Media.