Commentary
When Choosing A Media Company, Take A Measured Approach
- by Anto Chittilappilly , Op-Ed Contributor, January 7, 2014
In the past, we all assumed the ability of a media supplier to generate ad results was the number-one factor marketers used to evaluate the media companies with whom they do business. But the results
of recent surveyby Advertiser Perceptions, Inc. revealed that “aggressive rate deals” are considered more …
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great article
I couldn't agree more, particularly with regards to the CTR as a useless metric.