• by Tyler Loechner  @mp_tyler, February 11, 2014

Innovid, a tech platform for video advertising, on Tuesday announced a partnership with DoubleVerify that will bring “real-time video ad blocking” to its ad server.

With the addition of DoubleVerify’s tech, Innovid’s platform will now “decide whether or not the video ad meets the advertiser’s intended campaign delivery information,” the press release reads. “If the impression doesn’t meet the criteria, the system will block the ad from serving.”