Speaking at the recent IAB Annual Leadership meeting, David Cohen, chief investment officer for media planning agency Universal McCann said, “There’s a good bit of nefarious activity
that’s going on out in the world in both display and video. It’s a pretty big problem, whether that’s fraud that’s perpetuated by robots or non-human activity or piracy or
privacy concerns...We’re very, very vocal in the space to try to make it a clean, bright, well-lit environment for marketers and advertisers.”
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