Commentary
Is Trash-Talking Good Strategy?
- by David Measer , Op-Ed Contributor, March 13, 2014
Check out any Fantasy Football message board, blacktop pickup basketball court, or “Call of Duty” battlefield, and you’ll see the flourishing of an often-misunderstood emotional play: trash-talking. In these worlds, talking trash is an accepted – and acceptable – part of the game. Competitors poke and prod and insult each …
Cable television and Direct TV have been doing trash talk campaign for years. Same with mobile carriers. Apple made Microsoft look dumb. Frankly I wouldn't want to have anything to do with someone who drives a Cadillac either. Who wants to deal with someone who is all work and no play! What's even worse with this type of technique for a ad campaign is that the audience tunes out and the message becomes blurred. Nobody likes a hater.