• by Amy Corr  @MediaPostOTL, April 2, 2014

Crush and BBDO Toronto held a waxing party to challenge men to wax their balls on camera in an effort to raise awareness of testicular cancer, the most prevalent form of cancer for males between 15 and 29 years old. The end result is 20 guys, shown from the neck up, as they’re being waxed below the belt. The men's reactions are set to music, so don't expect to hear someone yell out Kelly Clarkson's name while being waxed. The video drives viewers to the Testicular Cancer Canada website. Watch it here.