BIZ DEV: CP+B LA Wins NBA 2K
- by Amy Corr @MediaPostOTL, April 23, 2014
CP+B LA was awarded creative chores for video game franchise, NBA 2K, following a pitch process. The agency will launch an integrated marketing campaign beginning in September that includes TV, digital, social media elements to promote the next iteration of the franchise, NBA 2K15. “NBA 2K continues to break new …
