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- by Steve Smith , Staff Writer @popeyesm, May 19, 2014
We all understand that on some level our relationship to the mobile device is more “intimate” than the media that preceded it. But we either don’t take our own insight seriously and leave it at that, or we glance superficially at what this means. A couple of weeks ago in …
Steve Smith is Editorial Director of Events for MediaPost
Steve
Thought-inspiring piece. And after years of hearing 'this is the year for mobile', it's nice to be considering the actual experience and not a projection.
As my mobile use expands, I've noticed that it easily becomes the gateway to a number of vastly different experiences. That's rather obvious, of course, but likely means that what's an ok level of intrusion in one use case (web browsing, searching) isn't the same for another (guitar tuner, flashlight, camera).
That would indicate we'll likely have a broadening range of marketing opportunities, but of course it's up to the publisher (app, content, etc) and the marketers not to abuse their access.
Thanks for the article.