- The Drum, Tuesday, July 15, 2014 9:01 AM
It was the most 'talked about' social sporting event ever with more than 80m people joining in 280m conversations, and the most talked about World Cup brand was Adidas. The official sponsor has
recorded 5.8m new follows across its major social platforms, according to figures from Simply Measured and Sysomos. Its 'all in or nothing' campaign led to 917,000 uses of its #allin hashtag on
Twitter and its Adidas Football community grew by 14 per cent.
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