If you own a smartphone and make vigorous use of apps, odds are pretty good you’ve touched a link in an e-mail message or advertisement or typed in a web site URL and, to your surprise, your
e-mail program or web browser suddenly closes and the app you previously downloaded onto your phone from the sender of the e-mail or the owner of the web site suddenly opens, all in the blink of an
eye. What happened? Deep linking. Social networks are big on this. But most big e-retailers cannot make this happen. Yet.
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