• by Richard Whitman , Columnist, January 29, 2015

Dentsu Aegis Network has announced the appointment of Robert Horler, currently CEO of Dentsu Aegis Network Northern Europe, to the role of CEO of Dentsu Aegis Network, USA. He will report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA.  

The position is newly created and Horler will be responsible for developing, driving and executing Dentsu Aegis Network’s strategy across the U.S. Horler will relocate to New York and begin work in the new role in April. He will continue as a member of Dentsu Aegis Network’s Global Executive.  

Of the appointment, Morris said, “In the global context, the U.S. economy continues to show its strength, resilience and innovation, with its advertising spend now exceeding its 2007 pre-recession peak. For Dentsu Aegis Network, the U.S. has been a great success over the last five years and it will be a key driver of our future growth. With the significant momentum we have in the market, as a Group and across all our agencies, by having a dedicated CEO we will take the business to the next level. With his proven track record of delivering growth for our business, his experience and expertise in the digital economy and his deep understanding of our Operating Model, Rob was the standout candidate following an extensive internal and external global search.”