Taptica's Programmatic Platform Will Analyze Cost Per Action

by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2015

Taptica is launching an analytics tool that helps to determine the cost per action. The feature rolls out March 1, in its mobile acquisition platform to provide a deeper understanding of consumer behavior through in-app activity tracking and profiling. Machine learning adjusts the targeting and the bid.

The analytics tool helps …