• by Joe Mandese  @mp_joemandese, April 17, 2015

Meredith Kopit Levien, the ad sales executive who has been leading the New York Times Co.’s charge into all things digital -- and native -- has been named chief revenue officer, the company announced early this morning.

Kopit Levien will continue her existing responsibilities as executive vice president and head of advertising, but will add oversight of the company’s consumer businesses as well, meaning she will also be responsible for subscription revenue from the Times’ print and digital publishing services.

Since joining the company less than two years ago, Kopit Levien has “has transformed our advertising group and presided over great success in our sales efforts,” said President-CEO Mark Thompson, to whom she continues to report. “She introduced Paid Posts, a standard setter in native advertising and has been the architect of a remarkable turnaround in digital advertising. I fully expect that she will provide the same sort of leadership to our marketing group. In addition, like with product and technology, I believe that unifying the responsibilities of advertising and marketing under single leadership makes sense and will enable us to more effectively balance the needs and accelerate the progress of both groups.”  

Kopit Levien joined The New York Times Company in August 2013 from Forbes Media, where she also was chief revenue officer .