• by Amy Corr  @MediaPostOTL, May 18, 2015

J. Walter Thompson New York hired Jennifer Usdan McBride as director of digital production. She joins the agency from Deutsch New York where she oversaw all digital production on Microsoft and PNC, as well as project work for TNT and Galderma. This marks a return to J. Walter Thompson for McBride, having previously served as an executive producer working on Johnson & Johnson brands. In her new role, McBride will report to Lisa Setten, head of integrated production, J. Walter Thompson New York, and oversee digital production across the agency's New York office. McBride also worked at BBH New York as a senior interactive producer, where she launched the Google Chrome interactive project "Chrome Fastball: A Race Across the Internet" and also worked on Westin, Cadillac and Sprite. "Jennifer is a wonder to work with, an incredible creative thinker who is tireless in her efforts to elevate the work and bring innovative ideas to life," said Setten. "Add to this her knowledge and past experience with our clients, we feel extremely fortunate to be welcoming her back to the J. Walter Thompson family."