• by Dianna Dilworth , June 10, 2015

Beyond the Rack is one of the businesses that most relies on email marking to survive, said Richard Cohene, VP of marketing at Beyond the Rack, in a keynote talk at EIS today.

The online apparel retailer generates about 66 percent of revenue on any given day from email and 63 percent of these emails are opened on a mobile device. "If our email is five minutes late, the CEO is asking about the delay," Cohene revealed in his talk. "If we missed a day, which we never have, we would probably lose hundreds of thousands of dollars."

The company sends a daily email promoting discounts on top brands, depending on the user and their behavior, they might get two or three.