• by Amy Corr  @MediaPostOTL, June 30, 2015

The Excelsior Youth Center, a non-profit behavioral healthcare organization, selected Cactus to develop and lead the organization's strategic rebranding and repositioning. The agency is charged with helping the mental health facility execute its strategic plan that includes the expansion of community- and family-based care options, crisis intervention and short-term programs. "Excelsior is excited to be working with Cactus and looks forward to their leadership and expertise in the behavioral and mental health arena as we begin to implement our strategic plan and expand our community involvement to help more youth and families achieve lasting success," said Susan Hebert, CEO of Excelsior. Previously, Cactus worked with Mental Health Center of Denver, the National Council for Community Behavioral Health and Colorado Crisis Services, among others. "Excelsior Youth Center has a clear and strong strategic vision of how they will continue to change lives through their expanded service options," said Joe Conrad, founder and CEO of Cactus. "We're looking forward to identifying and developing a strong brand identity and strategy that will help Excelsior Youth Center fulfill this vision and continue to transform communities for decades to come." The new brand identity will launch this fall.