Commentary

New Mag, 'Clever Root,' Lights Up Cannabis Industry

With marijuana legal for recreational use in Washington, Colorado, Oregon and Alaska, and medicinal uses in dozens of other states, legal cannabis cultivation and retail is set to expand rapidly in the coming years. And a big part of that will be edible marijuana in all its forms, from entrée-style dishes to desserts and liqueurs.

The publishers of The Tasting Panel and The SOMM Journal are tapping into the growing interest in, well, growing with The Clever Root, a new quarterly magazine about the world of “growables,” including cannabis. The magazine is focused on “farm-to-table” cuisine with an emphasis on ingredients and their cultivation, promising in-depth articles and profiles of tastemakers who buy, forage, prepare and grow ingredients for dishes served at some of the country’s best restaurants -- and yes, there are fancy restaurants serving up high-end pot-laced dishes.

The magazine sells for $10 per issue or $36 for an annual subscription, and targets an audience including chefs, restaurateurs, directors of food and beverage, grocery food buyers, and wine and spirits stores, as well as high-end consumers.

Meridith May, publisher and editorial director of The Clever Root, explained the publication’s mission: “The time is now to take a deep dive into the world of growables and provide expert knowledge to a motivated audience of chefs, buyers and restaurant industry trade. We’ll explore the organic lifestyle like never before, and shed light on a thriving cannabis industry.”

The Clever Root is part of a wave of new publications, social networks, and news services covering the cannabis industry, in addition to the old stalwart High Times. One social network, Massroots, allows users to share all kinds of content including recipes for edible marijuana and technical information about different strains and varieties, cultivation techniques, and so on. Another service, Leafly, provides information about marijuana strains, products and legal sellers, including myriad user-generated reviews.

On the radio front, there’s The National Marijuana News, a new talk-radio program devoted to all things marijuana-related, including marijuana’s scientific, medicinal, political, commercial, legal, spiritual and cultural dimensions.

There are also a number of cannabis industry newsletters, including Marijuana Business Media, and CannaBusiness Media, both founded in 2011, and the CannaBusiness Leader Newsletter, launched by the National Cannabis Industry Association in May of last year.

2 comments about "New Mag, 'Clever Root,' Lights Up Cannabis Industry".
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  1. Frank Watson from Kangamurra Media, August 28, 2015 at 3:59 p.m.

    You forgot CannabisRadio.com

  2. Stan Valinski from Multi-Media Solutions Group, August 29, 2015 at 1:23 a.m.

    best of luck. lost my virginity to the clever root in 1965 @ 15. This is one launch gig I'd love to consult on lol!

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