MRC Accredits Moat's Mobile Viewability, Covers Both Web And In-App
- by Joe Mandese @mp_joemandese, October 30, 2015
Moat has become the first viewability vendor to become
accredited by the Media Rating Council for mobile viewable impression measurement.
The accreditation covers Moat’s measurement of both video and display ad formats, across both mobile Web and mobile in-app serving.
The accreditation is based on the MRC’s “Interim Guidance on Mobile Viewable Impression Measurement,” which was issued in May.
Moat was also the first company to be accredited by MRC for both desktop display and video viewability simultaneously in 2014.