Commentary
How To Measure The Impact Of Holiday Promos
- by Anto Chittilappilly , Op-Ed Contributor, November 17, 2015
Bring on the jingles! Every retail CMO kicked off 2015 by asking, “How do we trump the competition by offering the most unique and compelling holiday promotion this year?” In
fact, most retailers not only want to differentiate from competitors, but they also want to one-up their own holiday promotion …
