• by Jess Nelson , November 19, 2015

StreamSend unveiled Black Friday and Cyber Monday email templates this week to help marketers connect with customers during next week's busy shopping period.

The email marketing software provider released mobile-friendly holiday email templates and pre-set marketing automation and segmentation features on Tuesday.

StreamSend’s holiday email templates include video marketing capabilities, such as video-email templates, video sign-up forms, and the ability to embed videos with Web site hyperlinks.

Email marketers can improve their click-through rates by 200%-300% when including a video in their message, according to Forrester.

In addition, StreamSend’s holiday templates have integrated social sharing capabilities. Emails can easily be shared across Facebook, Linkedin, Google+, Pinterest, and Twitter, and any social posts can be automatically repurposed into an email message. Emails themselves can also be repurposed into a social advertisement, customized landing page or embedded web page.

Marketers can track their email, video, and social campaign’s performance via one centralized analytics hub.

“Holiday marketers not only have to fight for consumers’ attention, they need to beat their competitors’ offers and countless other communications in the battle of the inbox,” states Dan Forootan, president of StreamSend Email Marketing. “Email templates are the answer -- they’re a great way to quickly and easily deliver holiday messages that are targeted and welcomed, while taking advantage of the latest opportunities in social and video marketing.”

In the face of steep inbox competition and email fatigue, pre-designed email templates might be a stress reducer and time-saver for email marketers.

Email was the leading sales driver for marketers on Black Friday in 2014, according to a study by Custora. 74.4 million emails were sent on that day, per SendGrid.

In addition to StreamSend’s templates, Constant Contact and MailChimp also offer marketers pre-designed holiday email templates for Black Friday and Cyber Monday.