Currys PC World launched a Christmas campaign in Ireland and the U.K.
starring Jeff Goldblum as the acting coach for those receiving crummy gifts. Getting a loved one something from Currys will prevent this scenario, a fact that's noted at the end of each spot. In
the first video, Goldblum does such a good job of acting excited about the jigsaw puzzle a wife has just received from her husband, the hubby gets overzealous with his role-playing and gives Goldblum
a passionate lip lock.
See it here. Goldblum emerges from underneath a couple's bed in the next video to help a husband pretend that he loves
foot talc for Christmas.
Watch it here. Watching a movie on Grandma's old TV is a snoozer, but Goldblum has the family pretend they're
watching a Goldblum movie on a 4K curved TV.
See it here. A brother's hideous cooking should be overlooked, according to Goldblum, but when he
tastes a side dish, even
he can't fake it.
Watch it here. Secret Santa at the office party goes goes poorly for the employee who not
only can't keep a secret, but has also scored a crappy gift from his boss.
See it here.
AMV BBDO created the campaign,
directed by
David Shaneadvertisement
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.