Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head

by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2015

The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at WIRED, puts it, "someone still needs to shoot this zombie in the head." The events that will take place in 2016 might surprise even seasoned marketers and advertisers.