• by Joe Mandese  @mp_joemandese, January 22, 2016

Long-time marketing and media data expert Greg DePalma has joined Horizon Media as vice president of advanced video analytics.

DePalma, who most recently was senior vice president at consumer marketing data giant IRI Inc., previously worked at TiVo, WPP’s Millward Brown and Nielsen.

At Horizon, he will report to Where Group Chief Eric Blankfein.