• Mobile Commerce News, Thursday, March 10, 2016 9:05 AM

The North Face outdoor clothing label has announced that it will be launching a new mobile shopping app in April but that this won’t just be any regular m-commerce application that device users are used to seeing. Through the use of IBM’s Watson, The North Face mobile shopping app will allow users to be able to engage with its super smarts in order to obtain assistance in finding exactly the right item for their needs, expectations and budget. This represents the first time that Watson will have been employed for use with a mobile app experience. The tremendously powerful artificial intelligence computer is also stepping into the retail environment for the first time.

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