Commentary
Electric Shock Sent Through Wearable When Consumer Overspends
- by Chuck Martin , Staff Writer, May 20, 2016
Someone had to come up with this.
At first I thought this latest IoT innovation was a joke since it sounded like something out of the Onion.
But there is an official announcement of it and quite a bit of media coverage, so here it is. Again, if true.
A …
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Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
The just need to invert the model so that when the consumer is underspending, he/she receives a gentle, pleasurable, purring sensation through the device urging him/her to step up consumption.
Now there's a thought, Steve.
It's Milgram on a budget!
Steve: But wouldn't that pleasant sensation just encourage the consumer to spend even less, to the point where they begin giving their stuff away, just to continue the good vibes, until they're living on the street?
Oh, wait. They already have drugs to do that.
The article itself describes something that, yet again, is redundant. If you marry correctly, the "jolt when you over-consume" is living under your roof already. Every time I buy yet another camera or lens, the jolt I get when my wife hears the cost actually causes the lights in the entire neighborhood to dim briefly.
... "They ... just ... burned ... The Kid." (fade out with harmonica quietly playing in the cellblock)
Or at least hopefully with less electricity, David.
Shocked, I tell you. Shocked. The shakes is the new black.