Advertising agency The Republik is naming Dylan Clayton Bost as its newly created minister of innovation. The agency is well-known for its unique titles and says this job is equivalent to a director of technology. He will be based in Durham, North Carolina and report to commander Robert Shaw West.
Bost’s focus will be on helping clients and agency "see the possibilities in the many emerging digital technologies now available for use in digital advertising and marketing, website development, content management, and in analytics," says the agency.
Previously, Bost was CEOof digital marketing agency Ulanguzi Creative Strategies, Raleigh, where he advised clients including Wachovia Bank, Red Hat and BB&TBank. Earlier in his career, as an imagineer at Disney World, Orlando, his job was to help the park’s architects, interior designers and landscapers visualize different development possibilities.
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