Around the Net
McDonald's Shuts Down Its YouTube Channel Due To Low Numbers
- Campaign, Friday, September 9, 2016 6:23 AM
McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed. Channel Us launched last summer to great fanfare, with Macrow calling it "a groundbreaking moment for McDonald’s in the UK".
