Commentary
Smart Jacket Connects Wearer With Special Deals
- by Chuck Martin , Staff Writer, October 30, 2016
While Internet-connected things have ranged from phones and watches to thermostats and appliances, connections are now expanding to clothing.
Here comes the smart jacket.
The limited edition ‘BRIGHT BMBR’ smart jacket is being introduced by New York fashion brand Rochambeau and comes with an NFC chip and personalized QR code …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
And if you care about your privacy, you can simply opt not to wear one.
Until it gets hacked and it will be.
Valid point, Douglas. The owner also is not required to scan the tag in the sleeve, which starts the connecting process.
Everyone always wants to comment on our lack of privacy, yet we're upset when brands provide us with content that isn't relevant to us. Millenials have been saying for a while now, I'm happy to give you my info so start talking to me like you know me.
Privacy, or the lack of it, is baked into our thinking. The experience now needs to improve and I applaud brands and tech companies for taking risks to test and learn to figure out what's relevant and what's not.
Thanks, Brian. In this case, it is a limited trial to see what does (and doesn't) work in terms of value provided via the connected jacket. This matters, since millions of garments are coming with the ability to be 'connected.'
Smart jackets and, even cars are kid stuff. Wait until "they" organize the next frontier of "data"----- the "smart" bathroom.
Sorry, Ed, that creation was already in the works years ago.