Commentary
The 'Cardinal Sin' Of Data Collection
- by Laurie Sullivan , Staff Writer @lauriesullivan, November 2, 2016
Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their desire to share more, according to the first annual L2 Intelligence Report: Data & Targeting 2016.
The average brand collects 11 points of data from consumers, …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
