BIZ DEV: Mediavest | Spark Named U.S. Media AOR For KFC
- by Amy Corr @MediaPostOTL, January 26, 2017
Following a review that began in September, KFC tapped Mediavest | Spark to handle media planning and buying for its general-market business in the United States. Work will include advertising, media
planning and buying across all channels, including digital and social media.
Wieden + Kennedy remains as the KFC's creative …
