• by Jess Nelson , February 8, 2017

Maropost Marketing Cloud announced its competitor to Salesforce’s Einstein on Tuesday, introducing Da Vinci artificial intelligence for the enterprise.

Built entirely in-house and already integrated with Maropost’s marketing services, Da Vinci leverages machine-learning technology to better personalize and optimize marketing campaigns built in the Maropost Marketing Cloud.

The Maropost Marketing Cloud is a B2C marketing platform with a host of data-driven solutions across email marketing, Web, mobile and social media. Maropost’s email marketing platform includes triggered, segmented, targeted and automated workflow streams as well as transactional emails.

Maropost’s Marketing Cloud tracks user behavior across all channels, aggregating them into a single, unique and anonymous user profile. With data no longer siloed, Maropost customers can then leverage user profile details to learn more about what their individual customers like, dislike or are ambivalent toward. 

Armed with this data, Maropost’s Da Vinci then adds machine-learning algorithms into the mixture to help marketing and sales professionals determine the most relevant content and product recommendations that a consumer will be most interested in viewing.

"Leonardo da Vinci revolutionized art, mathematics, and engineering in the 15th century,” states Ross Andrew Paquette, CEO and chairman of Maropost. “We aim to do the same for the digital and marketing industries today.”

The recommended content and/or products provided by Da Vinci can be individually tailored and incorporated into email marketing campaigns. Additional Da Vinci product features include email send-time optimization based on a consumer’s past browsing, purchasing and email behavior. 

Shop.com, an eCommerce platform and Maropost customer, recently tested Da Vinci’s machine-learning features in an email acquisition campaign. 

"Our results and returns have completely exceeded all expectations in terms of both revenue and customer engagement," states Peter Gold, chief digital marketing officer of Shop.com. "We gained three-quarters of a million new subscribers with one campaign last month.”

Maropost is one of the fastest growing Canadian companies and ranks as the the fastest growing company in Toronto, Ontario. Maropost now works with more than 300 clients, including the Golden State Warriors and Mercedes-Benz.