Commentary
RPA Campaign Used Apple's AirDrop to Connect With Potential Recruits At SXSW
- by Richard Whitman , Columnist, March 14, 2017
As the Interactive portion of SXSW draws to a close -- though now SXSW wants us to simply call the entire event SXSW and not Interactive or Film or Music -- one agency took it upon themselves to insure their SXSW budget garners some kind of ROI. LA-based RPA decided …
