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Dos Equis' New Most Interesting Man Featured In Cinco De Mayo Effort

Dos Equis is bringing back its new Most Interesting Man for Cinco de Mayo. It’s the first time for the new spokesman since the the brand retired the old Most Interesting Man last year and then revealed his replacement in September with a follow-up spot in October. The beer maker wants revelers to “trade in their sombreros” and celebrate a little more adventurously.

Read the whole story at Brand Channel »

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