Actor Tom Selleck is once again channeling his iconic character Magnum P.I. as part of his spokesperson role for American Advisors Group. Developed with agency partner Samm Media Production,
the
concept features Magnum P.I. educating seniors about reverse mortgages.
The campaign is designed to serve as a contrast to
the late-night informercial featuring seniors in financial despair and a fast-talking announcer.The 120- and 60-second spots began running June 19 across cable and national networks, including ABC,
NBC, CBS and Fox.
Selleck was named AAG’s national spokesperson in June 2016.
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