Commentary
If Google Didn't Exist
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2018
If Google's or Bing's search engine didn't exist to act as a centralized search engine, how could a decentralized search engine would work on a blockchain?
One could make a strong argument to build an open blockchain search framework. It would take a similar approach to google.com and bing.com -- …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
How does this work when 5 of the largest players say they want better economics than the smaller players? What happens if confederations splinter and then don't link the shared data? Even then, everyone's search front-end might be different so the results will be different and we're not talking about the same contextual data about the individual's or segments' search. Caveat, I am no search expert.
Right now in the world of crypto/DLT everyone is an island. Not sure if people really understand (inter)network effects and have thought this through. Happy to hear otherwise.