Commentary
Specialty Streaming Services Cater To Super-Specific Niches
- by Les Luchter , Staff Writer, February 27, 2018
Woof. Did you know that lonely, anxious or depressed dogs can subscribe to their very own streaming video service?
DogTV offers thousands of five-minute programs “scientifically designed” to help relax or stimulate canines, or gradually expose them to such nerve-inducing elements as vacuum cleaners. The service costs $9.99 a month, …
Les: Sounds like a lot of these "long-tail" services are banking on niche audiences' willingness to pay some comparatively hefty monthly fees. Hate to break DogTV's heart but for $10 a month...I can just let the vacuum cleaner run and go about household tasks with money left over to buy pet treats.