• by Alex Weprin , June 1, 2018

Hulu is reorganizing the company, leading to three high-profile executive departures and two new hires.

The company’s chief content officer, Joel Stillerman, will leave the company. He joined Hulu about a year ago from AMC Networks. enior vice president of partnerships & distribution Tim Connolly will alsoleave the company, while Hulu senior vice president of experience Ben Smith will retire next month.

The company will also be adding Dan Phillips as Chief Technology Officer. Phillips was previously COO of Tivo. In addition, Jaya Kolhatkar will become the company’s first Chief Data Officer. Kolhatkar was previously senior vice president of global data and analytics platform for Walmart.

The executive changes come as the company changes its structure to focus on “four strategic priorities,” according to Hulu. Those priorities are “the subscriber journey, technology & products, content and advertising.”

Phillips will lead the technology and product team.

Hulu CMO Kelly Campbell will assume responsibility for the subscriber journey, which includes subscriber acquisition and retention, viewer experience and research.

Content will be split into two teams, one responsible for acquired content and live content partners, and another responsible for original content and its relationship to producers, studios and producers. The original programming team will be led by senior vice president of content Craig Erwich.

Peter Naylor will continue to lead Hulu’s ad sales team, while Kolhatkar will lead the data and analytics team.