Commentary
Hidden Metrics To Help You Improve Email Performance
- by George Bilbrey , Op-Ed Contributor, July 23, 2018
One question I habitually ask our clients is, “What metrics do you use to measure and improve your email marketing performance?” The answers vary, but they typically cluster around:
ESP-provided campaign-level rate metrics: Open rates, click rates, click-to-open rates, etc. Clients are typically looking to improve these metrics over what …
