Commentary
My/Mo's CMO On The Making Of A Disruptor Brand
- by Karlene Lukovitz @KLmarketdaily, June 11, 2019
Two years ago, mochi ice cream — ice cream wrapped in a sweet rice dough — had a 0.2% share of the frozen novelties category. Today, thanks to the phenomenal success of My/Mo, mochi ice cream has a 1.5% share, with My/Mo commanding 80% of those sales, per IRI data. …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
