• by Larissa Faw , December 3, 2019

The U.S. Highbush Blueberry Council (USHBC) is appointing Sterling-Rice Group (SRG) as the blueberry industry's agency of record for the foodservice industry. SRG landed the account following a multi-agency review narrowed down to four finalists. The incumbent agency was Padilla.

Under the partnership, SRG will help the blueberry industry better connect with large foodservice operators, find creative ways to grow the channel and work with chefs to develop new ways for consumers to enjoy blueberries across menus and in different formats throughout the day.