• by Larissa Faw , March 29, 2020

As states encourage residents to stay home and practice social distancing, Texas is receiving an assist by actor Matthew McConaughey.

A PSA, developed by Roy Spence, Chairman of Austin-based creative agency GSD&M, supports Texas Governor Greg Abbott’s recommendations about proactively helping to prevent the spread of the virus.

Over images of people enjoying their lives at home, McConaughey tells listeners that the most effective way to protect first-line responders, like doctors and nurses, is to stay inside.

This isn’t the first time that Spence and his friend McConaughey have teamed for a cause-related project.  In 2016 they collaborated on a PSA to raise funds for massive floods that hit Louisiana.