Commentary
Fitness Equipment Brands: Time To Rethink Campaigns As Gyms Re-Open
- by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2020
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay sales data.
Many residents across the United States bought exercise equipment between March and April 2020 to build out their …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
