• by Larissa Faw , June 23, 2020

Discover Boating, an advocacy group managed by the National Marine Manufacturing Association, is promoting boating and fishing as fun outdoor leisure activities in a new campaign. 

The “Get On Board” creative, developed with Colle McVoy, mixes existing footage with purchased stock footage to illustrate the joys of fishing. Viewers are encouraged to visit TakeMeFishing.org/GetonBoard.

The campaign will be supported by online advertising, social media and public relations.