• by Larissa Faw , February 5, 2021

Scholl’s Wellness Company is appointing Joan Creative as agency partner to help elevate the visibility of its Dr. Scholl’s foot care brand following a competitive review. Dentsu’s mcgarrybowen previously serviced the account.

Joan is tasked with expanding the 115-year-old brand’s market footprint and relevancy, with a new approach set to launch in spring 2021. The agency will develop the brand’s strategy and introduce a new brand platform.