B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
- by Ray Schultz , March 29, 2021
Email ranks as the most preferred channel in the B2B purchase journey among all generations, according to the General Differences in B2B Decision-Making, a study by B2B International, a Merkle company.
Of the millennials polled, 54% chose email, versus 60% of older generations. Second is the telephone, selected by …
