• by Ray Schultz , March 21, 2022

Mobile communications firm Sinch is partnering with Treasure Data, a customer data platform, to support personalized conversations with customers across different channels. 

The pairing “directly addresses our customers' requests to easily access unified consumer data, insights, and personalized recommendations from contact center, mobile marketing campaigns and conversational AI sources,” states Thomas Kurian, Head of New Markets at Treasure Data. 

Late last year, Sinch acquired Pathwire, an email delivery platform that includes the Mailgun, Mailjet and Email on Acid brands. 

"We are seeing a clear trend of customers wanting to not only just receive information from their favorite brands, but also to get personalized content and the option to engage on their mobile device," states Rick van Esch, vice president of SaaS business at Sinch. 

"The only way to get that level of information, and provide experiences the market demands, is to connect data points over the course of the customer journey” with a CDP like Treasure Data.